Say hi to them if you see this car passing through the towns of southern California, Arizona, New Mexico, Texas, Oklahoma, Louisiana, Florida, South Carolina, Virginia, and New York. They will stop and talk to bakeries en route, share their family stories, and listen to yours. And, of course, the most “in” thing to do is on their list too: tweeting! Follow them on Twitter @RetailBakers to ride along! Click here to see the tour itinerary.

At BakeMark, we are just proud to be part of this wonderful journey. It’s always on our mind to bring the spotlight to the bakeries and bakers. We love this business, as you all know, because we love baking and how bakeries perfectly blend with their communities. It’s the human element, adding that extra tender love and care, that makes each cupcake and each donut taste that much better.

We are excited for some of our customers to be the scheduled stops - can’t wait to hear your stories shared with thousands of people! This celebration of our tradition of baking and communities, brought forth by the refreshing air of our youngest generation, is truly spectacular. Ding — it’s about time!

As a matter of fact, Charles Feder of Rossmoor Pastries and Hector Navarro of Cakeland Gallery are here with us on the first stop at the Ribbon Cutting Ceremony!

(left: Jim Parker & Charles Feder)

(right: Hector Navarro & Joe Pennell)

RBA updates this Tour online often. And us — we would be missing out if we don’t follow the tour, so check back here often to stay informed!

Happy trails!
(cake: courtesy of Torrance Bakery)